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Chuck Underwood


Chuck Underwood is one of the Lightning-Bolt Six: The half-dozen visionary scholars who pioneered and then popularized the discipline of generational studies. He provides consulting, research, and training to American businesses, government officials, educators, and religious leaders on generational strategies. His higher education clients include the American Council on Education, the Council for the Advancement and Support of Higher Education, the Association of Community College Trustees, the League for Innovation in the Community College, and dozens of individual institutions from coast to coast. He is the creator and host of the PBS national-television series America’s Generations With Chuck Underwood, the first such series about the generations in the history of national television. His 800-page book, America’s Generations in the Workplace, Marketplace, and Living Room, is considered the most comprehensive “bible” of generational strategies ever published.